Just got my Lytro today. Originally, I wanted to make surreal looking games with the focus-shifting mechanism that this awesome camera privides. After poking around more, I have mix feelings about this camera toy that I was so excited about. The biggest downer is they decide to go for the instagram model and ignore the fact that people who bought the camera are more interested in the technology itself than purely taking square pictures with a file extension no one knows about. There is a potential opportunity to build a community of creative makers around this technology and, if intended, benefit from it.